A brand name is only allowed to be used in a listing if the item is produced by that company.
Why do we have this rule?
If a buyer searches for, for example, "Adidas" and gets ads where a seller has written "shoes that resemble Adidas", this gives misleading search results and a degraded search experience. It can also create problems for the seller as the buyer may expect to receive a different item than the seller is actually selling. Using images without permission means the seller is infringing on someone else's copyright.
Prohibited Actions
Including brand names or other product names in the description of items you are selling that are advertised elsewhere
Writing titles and descriptions that are misleading in other ways or do not accurately describe the item being sold
Using other brands or names to describe your product
Using other members' images without permission
Permitted Actions
Including the actual brand name in the title or description to describe your item
Specifying the actual characteristics of the item in images and description, such as condition, size, and color
Using images from an online store with permission from the copyright holder